Yasemin Soylu received her B.Sc. in Engineering from Istanbul Technical University and MBA from Koc University. Upon graduation, she worked for international and multinational companies for more than a decade in marketing and new product development. In 2013, Soylu acted as the founding director of Design Foundation Istanbul. Soylu completed her Ph.D. at Istanbul Technical University, at the Department of Industrial Product Design, in 2015. Between 2015-2022 she worked at İstanbul Medipol University. She is currently a faculty member at İstanbul Bilgi University at the department of Industrial Design. Her research interests focus on new product development and design management.